The Real Hero.

I help purpose-driven founders, marketers, and leadership teams transform their brand story, so they can lead with clarity, connect with meaning, and grow with narrative integrity.

This is the path towards becoming a Mentor Brand

1. Clarity
Understand who you are and why your story matters.

2. Alignment
Connect your purpose with your audience’s transformation.

3. Expression
Tell your story with emotional and strategic precision.

4. Influence
Lead through your story and become a mentor in your space.

Where Are You in Your Brand Story?

You Are Here

“We feel misaligned.”

“We have a strategy, but we can’t say it clearly.”

“We need to evolve.”

“We need team alignment.”

“We need creative immersion.”

“We want long-term guidance.”

What You Need

Quick strategic clarity

Brand Stories, impactful and true


Deep narrative transformation

Leadership cohesion & voice

Founder reset and story redesign

Story evolution over time

Suggested Next Step

Most brands don’t fail because they’re wrong.
They fail because they can’t explain what makes them right.

A few thoughts from our clients

  • "When you have the clarity to understand the purpose of your brand, you get everybody in your team to tell the same story".

    Leslie Omaña Begert - Founder of Fabulingua

  • "Every time I tell the story of the brand people lean in and want to know more. Thank you".

    Pontus Rolandsson - Comms Manager at Yabie Enterprise

  • "I feel seen, understood, and incredibly hopeful for the future because of your contributions."

    Stina Berge - Secretary General of Yennenga Progress

  • "Your ability to turn our complex and ambitious mission into a meaningful and powerful purpose was impressive".

    Kristin Nenzén - CoFounder Action for Society

  • "Your work has reawakened our passion for our brand. Many things are clearer and it helped us see that we have many stories to tell. "

    Sebastian Bumann - Co Founder hä?

We’ve helped Brand strategists, CMOs, CEOs, Entrepreneurs, Brand Managers, Communication Directors, UX Designers, Creative Directors, Community and Social Media Managers, Photographers, Writers, Founders, Project Managers, and journalists from these brands.

FROM:

Experience True Transformation

  • Confusion about what their brand really stands for

  • A story that no longer fits who they’ve become

  • Emotional depth that isn’t reflected in their external identity

  • Inconsistent messaging across teams, products, and channels

  • Uncertainty about how to lead with narrative

  • Brand strategies that feel like performance, not truth

  • Disconnection between culture and communication

TO:

  • A brand story that is emotionally resonant, strategically aligned, and deeply human

  • Clear internal narrative (the “why”) that guides external expression (the “how”)

  • Messaging and storytelling rooted in transformation, not just features

  • A confident, story-driven leadership voice that inspires internally and externally

  • Aligned communication across all touchpoints

  • A brand that feels like them—true, alive, magnetic

  • The ability to lead, grow, and evolve without losing the soul of the brand

MY NEW BOOK!

Everything You Know About Branding Is Wrong.

For years, brands have been told to be the hero—bold, brilliant, unstoppable. But in today’s culture, that narrative no longer works. Consumers don’t want heroes. They want mentors.

The Mentor Brand is not just another branding book—it’s a call to arms for a new kind of brand leadership. One rooted in emotional truth, narrative evolution, and the psychology of trust.

Blending psychology, neuroscience, behavioral economics, and cultural analysis, The Mentor Brand will teach you how to build stories that don’t just sell—but stay.

Whether you're a founder, strategist, creative director, or marketer, this book offers a transformative blueprint for building brands that customers don’t just buy—but believe in.

Your brand isn’t the hero. Your customer is. This is how you guide them.