The Real Hero.

We help companies become influential and irreplaceable brands.

In a noisy world, only brands that serve a higher purpose, tell human stories, and adapt with integrity will truly matter.

That’s why I help leaders and organizations use storytelling to build purposeful, adaptive brands.

I do this with a proven blend of brand strategy, storytelling mastery, and transformational learning experiences that bring strategy to life.

We’ve been trusted by these brands
with a 100 NPS score

  • "When you have the clarity to understand the purpose of your brand, you get everybody in your team to tell the same story".

    Leslie Omaña Begert - Founder of Fabulingua

  • "Every time I tell the story of the brand people lean in and want to know more. Thank you".

    Pontus Rolandsson - Comms Manager at Yabie Enterprise

  • "I feel seen, understood, and incredibly hopeful for the future because of your contributions."

    Stina Berge - Secretary General of Yennenga Progress

  • "Your ability to turn our complex and ambitious mission into a meaningful and powerful purpose was impressive".

    Kristin Nenzén - CoFounder Action for Society

  • "Your work has reawakened our passion for our brand. Many things are clearer and it helped us see that we have many stories to tell. "

    Sebastian Bumann - Co Founder hä?

Most brands don’t fail because they’re wrong.
They fail because they can’t explain what makes them right.

Experience True Brand Transformation

Why build a Mentor Brand?

Because the world doesn’t need more noise, it needs brands that mean something.
I believe brands matter when they:

  • Align purpose with impact (so they’re not just selling, but serving).

  • Tell human stories (so people can connect, not just consume).

  • Adapt with integrity (so they stay relevant without losing their soul).

This is how

  • Brand Strategy Frameworks
    – Mentor Brand methodology: Core Truth, Audience as Hero, Brand as Mentor.
    – A unique structure and strategic clarity.

  • Storytelling Mastery
    – Books, labs, and events to give you a deep well of narrative tools.
    – I help brands move from “campaigns” to narrative journeys.

  • Learning & Facilitation
    – I design transformative experiences (labs, workshops, sprints).
    – Not just slides, but experiences that make leaders feel the strategy.

  • Cultural Insight & Adaptation
    – I link brands to culture, psychology, anthropology, and technology.
    – My strategies are alive, not theoretical.

Book a Clarity call

We’ve helped Brand strategists, CMOs, CEOs, Entrepreneurs, Brand Managers, Communication Directors, UX Designers, Creative Directors, Community and Social Media Managers, Photographers, Writers, Founders, Project Managers, and journalists from these brands.

MY BOOK!

Everything You Know About Branding Is Wrong.

For years, brands have been told to be the hero—bold, brilliant, unstoppable. But in today’s culture, that narrative no longer works. Consumers don’t want heroes. They want mentors.

The Mentor Brand is not just another branding book—it’s a call to arms for a new kind of brand leadership. One rooted in emotional truth, narrative evolution, and the psychology of trust.

Blending psychology, neuroscience, behavioral economics, and cultural analysis, The Mentor Brand will teach you how to build stories that don’t just sell—but stay.

Whether you're a founder, strategist, creative director, or marketer, this book offers a transformative blueprint for building brands that customers don’t just buy—but believe in.

Your brand isn’t the hero. Your customer is. This is how you guide them.

Buy Book