You learn by doing, not just listening.

Every exercise is built around cycles of action and reflection — helping you turn experience into insight and insight into strategy (Kolb’s Experiential Learning Cycle).

Each story is tied to your real-world challenges.

Activities are purposefully connected to your brand, identity, and goals to ensure relevance and forward momentum (John Dewey’s Theory of Experience).

You sharpen your intuition and decision-making.

As you practice storytelling in high-context situations, you’ll learn to reflect both in the moment and after the fact (Donald Schön’s Reflective Practice).

You grow through interaction with others.

Co-creating with a group of diverse professionals expands your thinking, supported by just enough guidance to stretch your abilities (Vygotsky’s Zone of Proximal Development).

You construct knowledge that’s truly your own.

Rather than memorize frameworks, you’ll actively build your own understanding of what great storytelling means for you and your brand (Constructivist Learning).

You learn in real environments that mirror real challenges.

From curated walks in Madrid to live story sessions in cafés, every moment is embedded in meaningful context (Situated Learning & Communities of Practice).